Brand Story
SUNGBOON EDITOR is a skincare brand prioritizing ingredients, focusing on the essence of cosmetics: good ingredients and reliable effectiveness.
It was born from a simple yet profound question:
“Why do so many skincare products fail to truly address our deepest concerns?”
Inspired by the Korean word “Sungboon”, meaning raw ingredient, we are committed to the true essence of skincare-the power of quality ingredients and the real results they deliver.
Our Philosophy & Principles
SUNGBOON EDITOR pursues the essential values of skincare:
Fine Ingredient, Definite Effect, Daily Usage
Our Attitude
We aim to be a brand that carefully vets, designs, and explains every detail—not just listing ingredients, but considering the role, synergy, texture, and delivery method of each component—to address your concerns for you.
The balance between professionalism and approachability is our attitude.
SUNGBOON EDITOR is a K-beauty brand that recorded unprecedented growth on Amazon in the United States.
